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You’ve done the hard part; you’ve built your vision of a MedSpa business. You invested in having a nice website built but…nothing is happening.
The phone isn’t ringing to book new appointments.
But why aren’t you getting any business from your website?
It’s because you have to ensure that your potential clients know you exist!
The simplest way to do that is to have a website that is beautiful AND functional.
If you’re just starting out and are not sure what your next steps should be, here’s a 7-step tip checklist you could be doing now to start promoting your website and get those desired results:
attention on your business.
Along with a website, you should have social media accounts specifically for your business on the platforms where you know your ideal target audience is hanging out. Platforms such as Facebook, Instagram, Twitter, LinkedIn etc.
These accounts allow you to connect with clients on an individual basis and interact with potential clients. The more you engage on these platforms, the more interest and brand visibility you create, thus driving more traffic back to your website.
Follow those who are in your target market as well as influencers who share the same client base as you. Keep within your geographic area as well. Following someone living in Toronto isn’t going to help get you appointments in Vancouver!
Engage with the intention of being helpful and offering useful information. This will build your credibility as an expert in your industry and start to create an important, “know, like and trust” factor that is needed to attract clients.